OUR STORY
Hello
I’m from Rio de Janeiro, the youngest of three girls, and the one who stayed behind with my dad to watch sport.
Weekend trips to Maracanã, early Formula 1 mornings, long conversations about tactics. That’s where it started. Sport as culture, as connection, as something that brings people together. Design came later, as a way to capture that energy and give it form.
That path led me to work at the highest levels of sport, including the FIFA World Cup, the Olympic Games and Formula 1. Today, I lead this studio, bringing senior creative direction to global sports organisations while also choosing projects that support women’s sport and grassroots participation.
I work across brand and visual identity, creating clear, confident systems for moments that matter, from major tournaments and bids to platforms designed to grow the game.
If you’re looking for thoughtful, strategic creative leadership in sport, you’re in the right place.
Come join me.
ABOUT US
Independent. Women-led.
Sports-focused.
WE PARTNER with global sports organisations, women’s teams and governing bodies to shape clear, confident brands for sport.
WE BELIEVE the power of women’s sport is here to stay, our role is to make it look as bold, relevant, and inspiring as it deserves to be.
WE LOVE projects for high-stakes moments, from bids and tournaments to platforms that support participation, inclusion and grassroots growth.
WE DELIVER everything from event identities and presentations to rebrands and campaigns, acting as your creative partner every step of the way.
VISUAL IDENTITIES &
BRAND EXTENTION
Complete visual identity systems, from logos to illustrations and digital assets. We love evolving brands into new formats, sub-brands, merchandise or platforms, while keeping their essence intact.
OUR SERVICES
Focused on moments that matters.
15+
Global Sports Clients
From rights holders to local clubs, we partner with teams, sponsors and governing bodies shaping what sport looks like next.
18+
Years in Sport
Experience across Formula 1, Olympic Games, FIFA World Cups, bringing insider understanding and creative instinct to every brief.
1
Dog in the Studio
Our unofficial mascot and morale booster. Proof that great ideas come after good walks.
BENEFITS
In Trusted hands
OUR CLIENTS
WHAT OUR CLIENTS SAY
Luiza expertly balances aesthetics and functionality. Her careful consideration of the brand experience and her ability to create designs that resonate with the audience are truly noteworthy. Above all, Luiza is a true partner in the journey of bringing brands to life.
Paula D’Arienzo, FIFA
The attention to detail and dedication to effective communication through design are truly exceptional. The work not only looks stunning but also conveys a clear and impactful message, making her an invaluable asset to any creative project or brand.
Valesca Araujo, FIFA Women's World Cup 2027™
Through their brand partnership projects, the Studio creates visual narratives that encapsulate the essence of each brand while forming a cohesive and impactful visual language.
Chris Travers, Formula 1
The studio not only brings creativity to the table but also possesses the strategic insight to align creative endeavours with broader organisational goals. They are very easy to work with, a true creative partnership.
Alexandre Massura, IMG
The report was turned around quickly, looked fantastic, and helped us keep our member clubs informed and engaged after the event. A huge time-saver.
UEFA National Associations Division
Working with Luiza was a true creative partnership from start to finish. She brought urgency, helped shape the concept, and saw it through to execution — always responsive, thoughtful, and collaborative. The process was seamless, and the final design was exactly what we needed.
Alan Nissim, RELEVENT Football Partners
